About us


Novelty Lane connects independent boutiques and alternative brands all over Asia. Novelty Lane offers a wide range of fascinating fashion designer brands in one easy-to-shop website. Our aim is to provide a one-stop platform for you and our partnering fashion retailers to trade a wide range of products in one place. Wherever you are, you are just one mouse click away from a number of fashion boutiques across Asia.


To ensure you get the best quality and styles, we select our partnering boutiques and fashion designer brands in an extremely careful way. We only partner with the best boutiques with own styles and characteristics. They range from selling niche fashion designs to luxurious delicately crafted garments. Some of them would even make artworks to help you understand the concept of their designs.